I’ve been introducing the in-laws to “Internet shopping”.
I struggled to explain this one to them:

“£29.99, you say, nice price, fully featured, state-of-the-art, tell me more.”
Clicking on the first link took us here:

And the second link took us here:

Two totally different prices, nothing like “Our price: £29.99” at all.
Granted, these prices are a little more realistic…