The article also touches on the concept of corporate blogging, but doesn’t go into much detail, choosing to spend much of its editorial content on what is essentially a positive review of WordPress. In my opinion, there are two facets of corporate blogging. Firstly, there is the employee who blogs about his working life. Secondly, there is the executive who blogs about what he and his company do/are doing. Unfortunately, both are sensitive to politics, confidentiality…the former (employee blogging) is more likely to happen sooner than the latter (executive blogging). However, both have the opportunity to bring a company closer to its client-base and to act as an new form of marketing device.
As regular readers of this blog might already know, I’m a great believer in the power of the blog. It’s an excellent marketing tool and it’s fair to say that DeveloperDeveloperDeveloper 2 (October 22nd 2005) has received a great number of sign-ups simply because of blogging – no marketing has been performed whatsoever!