Smartphones: unbalanced exposure? [Part 2 of 2]

I’m not slating the phone vendors in this post, however their web-sites don’t lend themselves to selling Windows Phone devices. I visited five of the the UK’s most popular phone vendors and found a disappointing slant towards ‘droid devices and Samsung as a device supplier.

O2’s site had a “Phones with the best” drop-down menu that included “Android operating system” in the drop-down. I’m with O2, as is my wife, we think they’re great…however c’mon guys, that menu option is very wrong!

Vodafone had some promise. However that good feeling soon disappeared when they offered to help me choose between iPhone, BlackBerry and Android. Their selector wasn’t much help, it was too limiting.


Three were very much the same, just offering direct links to the big three, “i” device, ‘berry and ‘droid.

T-Mobile shared O2’s weird classification, including operating systems and phone suppliers in their choice:

Orange had a dedicated link to a Windows Phone 7 page, which was good. However the emphasis on the “i” products is still there. Notice that the “i” tablet device is listed separately, yet there is a “tablets and pads” section.


It’s not just me…

How easy is it to find Windows Phone devices once at a carrier’s web-site?
I am pleased to see that O2 have a dedicated Windows Phone 7 page on their web-site: O2 – Windows Phone 7.

Similarly, Orange have a dedicated Windows Phone 7 page on their web-site: Orange – Windows Phone 7.

Vodafone’s page was rather disappointing, so here are the direct links to today’s phones: HTC 7 Trophy and LG Optimus 7

I couldn’t find any Windows Phone 7 devices on the Three web-site. I was under the impression that they were going to carry the Samsung Omnia 7, it seems not.

T-Mobile didn’t have Windows Phone 7 device offering either. Again, I was sure that they were carrying the Samsung Omnia 7, evidently not.

Hopefully this is a situation that will change as soon as Nokia get their marketing and distribution engines fired up.