What caught my eye was the closing paragraph (repeated here):
And if you’re a CIO, ask your development people if they’re using TDD internally, and if they’re not, go order some copies of Kent Beck’s Test Driven Development: By Example and hand them out and tell them to get with the program. Anything less would be unprofessional.
Wouldn’t it be just great if upper management handed out [free] books on really cool topics like this?
Isn’t that last sentence just the the ticket? Clearly, Tim is a great TDD fan. And why not? TDD has made my life easy and it has made my users’ life easier too – bugs are caught much earlier in the process.